New World: New World MMO is already the most played game of 2021 with 707,000 concurrent players

New World, the MMORPG developed by Amazon Games, was released this Tuesday (29th) and it’s already a huge success. With a strong Amazon marketing campaign, the game broke records on Steam and is already the most played game of 2021, surpassing CS:GO.

The peak of concurrent players was 707,230 on Steam, with over 600,000 playing throughout the day. What also helped is that many streamers were sponsored by Amazon and played the game, helping to spread the word and get more people interested in the MMO.

People’s great interest in New World also caused problems. In addition to the bugs, the queues to connect to the server are huge, with players reporting hours of waiting to be able to play. On the European server, the queue had more than 400,000 people.

With access impaired, Twitch was the means players had to at least get to watch the game. Almost 1 million people were watching the game on the platform.

What is New World?

In New World, players are cast away in Aetérnum, where the fundamental laws of life and death are broken. New World offers players endless opportunities to fight, forage, and forge as they explore and conquer the island – and uncover its dark mysteries. Players can team up into factions to gain control of the map in Player vs Player battles and explore Aetérnum to learn its secrets.

In celebration of the launch of New World, Amazon Prime members can redeem the exclusive Pirate Pack until November 1st. The pack includes the Pirate skin, an emote, and the equivalent of $4.99 in-game cash. This will be the first of seven drops on Prime Gaming that will be released later in 2021.

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